The word association at the opening sets the tone for the teaser. Next we see a montage of turmoil: coffins covered by the British flag, a train crashing through a wall, James Bond 007 shooting his gun.
…And right in the middle of the trailer, Bond gets shaved by a beautiful woman with a straight razor.
The message is almost subliminal. In between the stressful moments that are part of his action-packed career, the man takes the time to get a good shave. His choice of razor shows that he takes good care of himself.
Plus, having someone to assist is a nice touch.
Via The Washington Post.