Gillette Setting Its Sights High With Fusion ProGlide

Gillette is reaching for the upscale male grooming market by placing its new ProGlide shavers at the recently acquired Art of Shaving stores. The shopping place for affluent professionals in search of that better shave has had the Fusion ProGlide since April, though the model won't hit most stores until June 6.

The AoS ProGlide set retails for $40 and includes trial sized bottles of the chain's pre-shave oil, shaving cream, after-shave balm and a badger hair brush. Another set with a chrome power razor and eight of the blades is on sale for $150 at stores and online.

Gillette is confident that general sales for its new razor will mirror the warm reception they've gotten at the AoS stores until now.

Meanwhile, rival Schick debuted the Hydro line last month.

Full article here.

Gillette Razors at the Fendrihan Shaving Shop