Sure, but don't forget to come back for him

Ikea Australia has introduced what is basically a daycare for grown men to one of their stores. Manland is how the patronizing container meant to hold bored husbands is called.

Women can drop their boyfriends there and let them enjoy sports on TV, video games, pinball or Foosball; they'll even get a free hot dog for their compliance. The girls are then free to roam the store and shop to their heart's content. But only for half an hour; they are actually given a buzzer to remind them to pick up their guys after 30 minutes.

The video spot on Australian TV is so condescending, and they actually found a whole bunch of guys who went happily along with it.

I say, if you don't want to be in Ikea, simply don't go. I really hope this is a spoof.

For a non-patronizing store for men, visit the Fendrihan Shaving Shop

Do we look worse than what we think?

I was just reading this news release about Van Heusen's new campaign, their Institute of Style, geared to challenge men to share their transformation from "Schlub to Swagger".

What caught my eye were these numbers:

A nationwide survey commissioned by Van Heusen and GQ supported the need and desire for style help. While 85% of the men surveyed think they have style, they also recognize that they could benefit from a style upgrade and help selecting clothes that are up to date and in fashion. Conversely, the women surveyed believe that the majority of American men need a style upgrade and that they don't have a sense of style. Baggy pants and shirts were the two biggest style mistakes that men make, according to women, suggesting that men could use the most help selecting clothes that fit nicely. 

So most of us think we have style, but the women don't agree. That's preoccupying for me, as experience has taught me that she's always right!

For stylish grooming gifts for men visit Fendrihan.

Happy Birthday, Jack!

Jack Daniel's Whiskey is turning 160 and to celebrate it they've produced 200 of these smart-looking bottles.

Via Lovely Package.