Pacific Shaving snaps back at Budweiser

I'm all for conserving water. If there is a way of getting any of my daily routines done with less of it, I'll consider it and make a god habit out of it.

But what is the best way to reduce your water usage? According to Budweiser, stop shaving.

The king of beers is asking us to stop shaving until June 5 to save water. To this, Pacific Shaving Company says: why not drink a couple fewer beers a week instead?

For a company that uses a lot of water to produce a product that is non-essential for most women and men under 18 years of age, what Budweiser is asking of their customers is somewhat extreme (hypocritical?) and also random. And Pacific is right, they could as well ask them to drink less beer (but they won't).

I know that for us wet-shaving aficionados the thought of doing away with shaving altogether can be preposterous at best; reason enough to dismiss Budweiser's plea. But Pacific Shaving is not just protecting their way of life. As an environmentally responsible enterprise, they have found ways to take something we do every day and take a conscientious look at it to make it better.

I am sure that each and every one of us has the potential to make the right choices. But this is a journey that has to start with some sincere questioning, and then we have to follow through. Not shaving for a few days, and then going back to business as usual, doesn't involve a real commitment and might give you the idea you are making a change when you're not.

Pacific Shaving, I'm with you. We don't need more extremism in this world, especially not the corporate-gimmick kind. If we can make improvements in every area of our life, one step at a time, we are going in the right direction.