kyoku for men is a complete grooming line developed by skin care and beauty whiz Asim Akhtar, based on his findings at the "village of long life", the town of Yuzuri Hara in Japan.
The brand's history is intriguing enough, with Akhtar embarking on a quest to find the purest, most natural solutions to our common skin issues, stumbling upon his holy grail in a small Japanese village, developing a range of products distilled from the essence of ancient philosophies and testing them on himself with amazing results.
The stuff legends are made of, or pure marketing genius? Hard to tell... the exotic ingredient lists, Japanese-inspired packaging, stark web site and amazing photography have me in a daze.
