Check out these vintage advertisements from the 1950s.

On this first one sparks seem to be flying between our cool disembodied gentleman and our long-legged blonde beauty. "They all tell me you feel cool. I'll tell you, you look smooth." Ok, she might be playing it a bit on the aloof side, but no reason to despair when you're using Mennen Menthol-Iced Lather Shave, right?

This one is a bit more daring, and probably the best and only way to shave. I bet even the sand on your face might make for a good scrub. "Bury your summer shaving cares in soothing Barbasol. No brush, no lather, no rub-in".
I'm sold!